Airbnb - Provide Basic Profile Information
I think, all of you are aware of Airbnb. In short , it is an online community marketplace to connects people looking to sent their homes with people who are looking for accommodations. So I would like to share one of my recent experience related to Airbnb.
Recently, we planned to visit Pondicherry. So I installed "Airbnb" app to find out the accommodation.
While sining up, I saw tiny icons such as camera, spoons, forks, & food as a loading icons. That time I realised that it is easy to convey message without content. After successful sign up, they asked to confirm my details. The content was well written for the same. It said "Looks good? Make sure your information is correct before continuing."
When I continued, I got to see a terms & condition screen where Airbnb has provided details about T&C and I could also tap on a link to read T&C in detail. I tapped on Accept and continued. After that I went to profile section. There it was mentioned What's left and Already completed. I went inside Provide basic Information section and provided details such as photograph and phone number. Let me share that experience with you.
In profile photo, The app asked me to Add a profile photo with an appropriate reason which impressed and motivated me to add a photo.
The reason was ‘This helps your host recognize you when you meet...’. When I tapped on Add a profile photo and got 3 options to choose a photo with a nice little text or instruction on top Choose a photo that shows your face.
I successfully uploaded the photo and immediately I got a feedback. The feedback was 'Looking good!’. ….That actually made me feel good. Now I can see Change profile photo instead Add profile photo. That was contextually correct.
Similarly it asked for the phone number with a reason. I verified my phone number and successfully provided basic information.
The entire experience was seamless and motivating experience. The content was super easy and engaging.
1. Content writing plays an important role to convince user easily. In this case, content was motivating me to add image and phone number.
2. Content was such that it gives natural feelings and social conventions. In this case, After I added photo, I got to see a feedback screen saying that "Looking good..."
3. Consistent and well defined communication gives a feeling to the user that "The brand personality was intelligent and persuasive" for example Airbnb shows "What can we help you find Hemali?" on explore page.
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