Big Bazaar - Daily Deals SMS Alerts
Big Bazaar, possibly the biggest retailer in India competing DMart. It is a child company of future bazar owned by Kishore Biyani.
These days, I have been getting lots and lots of SMSes from Big Bazaar (Future Group) and I am literally frustrated with these unwanted text messages.
Recently, I received such message saying "Vegetables only at Rs.6/250 grams."
Big Bazaar should do a proper targeting.
I have never bought vegetables from Big Bazaar then why should I get this offer? I am their regular customer and they know that what I buy usually and what I don't.
Moreover, I stay in Mumbai. Why I should receive an offer that is VALID at Bangalore & Mysore Stores. Strange! isn’t it?
There is no way that I could unsubscribe SMS from Big Bazaar. I have been getting these types of Daily deal alters everyday and frequency increases in weekend. I receive around 6 to 8 SMS in weekend. Such a big pain from Big Bazaar.
1. Spamming via SMS can decrease brand value and gives a negative impression.
2. Never send unnecessary SMS to your customers as they could dilute your brand perception.
STOP spamming your customers.
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