Booking.com App - Experience of Filtering Hotels
I was planning a short weekend trip, somewhere I could get a little sun and sea. I planned to go by car, so the only thing I needed was a seaside city and a nice cozy room to stay one night. I usually book through Air BnB, but this time I didn’t find anything reasonable there. Even though I was never a big fan of booking.com (the website) I decided to download the App and see what I could get there.
First I looked for rooms in Venice: I set filters, price range, room type, facilities, breakfast, rating, stars, etc (yes... I’m a bit picky 😏) then I started the search. I didn’t like anything among search results in Venice and it was also late at night so I decided to continue the day after. I opened the app again and I picked another city: Trieste. What a nice surprise I found once I opened filters! Actually I was ready to set them all over again from the scratch but instead I found an amazing “apply previous filter” button, nicely and clearly displayed on the top of the filter list, showing which filters I selected previously for Venice “well done booking.com!” I thought.
I know! maybe (I say maybe) I’m too much into my job, but I can’t help it: I feel truly and deeply happy when UXers around the world help me in saving time, even if it is a matter of a minute. That minute is precious. That minute otherwise would have been one of the countless minutes we loose every day dealing with bad UX.
As a Designer I see every day on my own skin how user behavior, in many cases, is easily predictable and how priceless is not only to match their expectation but also to anticipate their needs. As user in fact I was not expecting “apply previous filters feature” I didn’t even know I needed it before. Now I will need it forever and that’s why Good UX creates expectations.
On this one I would say just “well done”.
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