Command for Instagram iOS App - Onboarding Journey
Command for Instagram app helps you see analytics and stats of your Instagram account. It also provides news related to Instagram and also gives access to influencer network to help you get in touch with brands.
After Policies, it takes you to a screen “Analytics Pro” and one can Try “7 days” free trail or purchase monthly subscription. You could also restore purchases. However, as a new user, I would have like an upfront option to “Explore App”. You could tap on close icon on top right. However, I was unsure about next screen when I tapped on close icon.
I tapped on close and went to homepage where it gives a clear actionable message “Login with Instagram”. There is an additional concise content on top explains why you need to Login with Instagram. It’s well communicated through design. I added Instagram an account using Instagram username and password and then I saw a screen of “Suspicious Login Attempt” with details about their detection of unusual login attempt.
I was surprised for a while and through instruction I went to my mailbox and saw the security code and submitted. This was unexpected from Instagram.
Perhaps, they could have given message nicely instead of saying “We Detected An Unusual Login Attempt”. After submitting code, I was able to see screen from Instagram on what information this app “Command” would access. I authorized the access and was able to homepage with stats immediately. Some of the stats are free and for detailed analytics, one has to subscribe.
Overall, It was simple and seamless onboarding journey.
- Easy and seamless onboarding journey increases the chance of getting new customers.
- Proposing subscription plan as a part of onboarding journey would give more clarity to the user about what he or she would get in paid plan. However, it would be nice to give more weightage to free feature sets.
- Content is one of the most critical part of experience. Suspicious Login Attempt can create unnecessary anxiety. It can be simplified further.
- Simplify content for "Suspicious Login Attempt".
- Give a perception that user can use a free plan with limited features on a plan screen.