Dominos - Order Pizza Online
Yesterday evening I was alone at home as I have some work and my family went to attend function. However, it was around 10.00 pm and was feeling hungry. I thought to order pizza from Domino's. So I went to Domino's website and started proceeding towards selecting pizza, I wonder that they made it so easy for the user to select the pizza and also can place order in no time.
Apparently, I selected Home Delivery and enter my relevant address and then proceed to select the pizza. Here, when I hovered my mouse on pizza I saw the drop up style where I selected the size and quantity and added to cart. There is one button namely “Customized now" where I could customized their pizza according to me by selecting crust and extra toppings options.
Once I clicked on Buy now button, I got redirected to Review your order page where I have to enter my details and can even change the address. Furthermore, they gives us facility to enter flat number and relevant address. Moreover, we can also deselect our items which we don’t want to eat. Perhaps we can even select the items which they have shown in dessert or trending pizza and can add directly to our cart with quantity as well. However, such experience is very efficient and easy for users to navigate.
Once I clicked on placed order button it redirected it to payment page where I have to select payment method and then finally after some time I got my pizza at my resident.
1. Very few steps to get pizza booked.
2. The UI is simple with minimal content.
3. Good UX has been used while selecting pizza.
4. Easy way to select home delivery and pickup.
About Design Practice:
We are a group of UX Enthusiasts who are passionate to share good and bad experiences. We believe that we could design a better solution if we could learn from the real experiences. Feel free to subscribe below and get weekly updates.