Expedia's Shoddy UX
Expedia is one of the not so well designed travel booking websites.
So lets get right down to what is not good about its design.
1. Landing page Information overload:
Landing on its homepage, there are just so many options. It seems like a lot of information to read to get started. It has 8 options on the main card. There are 12 options on the navbar up top. That’s a combined 20 options right on the landing page. Sure, the end user may not read through it all, even scanning for one particular option among these would be a demanding task. The whole UI is also “left aligned”. Left alignment works well for filters - using the F pattern of page design, and not quite the best approach for the landing page.
2. Search results page text alignment, information organization, and filter locations:
A lot can be improved here. For eg: the header on search results page is left aligned, while the flight results themselves are center aligned. Proximity and alignment affect information scanning and recognition.
3. No chunking on Trip Details page:
After selecting a flight, we’re taken to the trip details page. This page has very less information chunking, and appears like a wall of text. Some notifications on the page, like "Nice Job! You picked one of our cheapest flights” are outright incorrect.
1. Fix the content alignment depending on page context
2. Test for filter placement and information hierarchy
3. Test for copy
4. Move action buttons to the bottom right (the terminal area) and optimize for visibility
5. Check and recheck accuracy of information to establish trust
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