Foodpanda - Perfect Marketing SMS
I get mad for food when above two situations arise in my life. Just kidding!
There are so many food delivery apps running their businesses in India. Among them, one if Food Panda. They have a great marketing tactic of sending SMS's at right time during the day when people might be thinking of ordering some food. The kind of content they use in their SMS's create cravings in the mind of users to order some food online on Food Panda.
I received one SMS today in afternoon at 1.48 when I was thinking of having some light lunch with some snacks. When I saw an SMS saying "Khaman, let's eat...", craving shifted to hunger and it made me to login on Food Panda to order that dish. Coming from a native in Gujarat, we always crave for such snacks.
I would say marketing your product to right person and at right time is much more important than anything else.
1.Market your product to right person and at right time using your past experience.
1.May be they should make sure that the offer code that they are messaging to an user should be at least valid for that particular user.
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