HDFC Mobile Banking App - Log In Experience
Almost every one of us use the mobile banking nowadays for it is easy and anytime access. Some banks really care for their customers, be it there digital experience and some busy with their business goals. They are not bothered about their customer’s digital expectations either.
I have been using the HDFC mobile app from past 2-3 years; not much has changed since, same old login screen.
It doesn’t solve any of my purposes at one go.
Some of my pain points are listed below.
- I need to login either with my 4-digit pin or with my customer ID. Who remembers Customer ID?
- Secondly, I did scanned my thumb for touch based ID, but the system does not remember it for some time now, and I am getting messages for “apologies”. I do not seek apologies; I want the easy access instead.
- What is the purpose of inbox icon on login page? BTW, that icon takes you to “Message Centre”. Nevertheless, from whom and how? Can we send any messages through the app? I am still seeking these answers.
- Instead of offers, they should take customers feedback on mobile banking app.
Lastly, why do I need to login only to check my account balance. There could be other ways. I would suggest them to do competitive analysis.
BAD UX leads to customers decline and dissatisfaction.
Lot to be done on UI and UX part. Perhaps, HDFC can get inspiration from BHIM app.