ICICI Mobile Banking App
Well! What comes to your mind when we say “Mobile banking”?
Mobile banking refers to the use of any cellular device or smartphone to perform online banking tasks while you are away from your home computer.
It saves time, and thus enhances our lives in a small way. Indeed, a recent Bain report on customer loyalty in banking found that mobile and online banking are the areas, most likely to 'delight' customers and therefore increase their loyalty and make them more likely to recommend a particular retail bank.
I am going to share my experience with newly revamped ICICI mobile banking app (iMobile).
I do not remember exact date when I updated my older version of ICICI bank app. However, to my surprise when I opened this app this month, I was in “awe” to see the new look and overall experience of the app. I am not sure how many of you would have observed this change.
Login Screen: simple yet very impressive. It allows you to perform tasks without you even being, logging into the app.
• Swipe to see balance, a quick way to check your account without logging into the app.
• New Scan to pay section: Scan to pay now supports Bharat QR
• Apply for debit/credit cards and even apply for loans (car/home etc.), that too without logging into the app.
• Moreover, last not the least touch based login (I do not remember my Pin every time and passwords are hard to remeber)
Dashboard Screen: all new dashboard with-
• Account summary view and quick actions
• Intelligent way to discover your spends and account statement
• Introducing an advanced version of fund transfer: Now you can transfer funds through Siri and 3D touch based payments.
• Bill Pay: Access all your bills and recent bill payments on a single screen.
• Manage your credit and debit cards by switching on/off transactions types and settings domestic/international or both limits in single click.
• Avail long-term investments benefits by opening a PPF account instantly on iMobile.
What I liked most about this app is its simplest yet to serve the purpose considering the audience/users of the app.
Too much use of maroon color. They should separate the button with the text.