IKEA - Experience of Viewing Large Product Photos
Scandinavian digital designs are known for being minimalistic, simple and clean. But unfortunately, that’s not the case with Ikea’s website. A few months ago I had an unpleasant experience with their website.
I needed to buy products from Ikea, so I was thinking first to find the products on their website, see if they have it in stock and then go in-store to buy it. I knew exactly what I wanted, but wasn’t sure in which category I should look for to find the right product. I decided to use the search field as a faster option. The results that I got from my search were what I needed,
but the product images were very small. It was impossible to see details or shapes of the products.
But, then on the top of the results, I noticed a button that says "View larger photos". I clicked the button, and it became worse.
A pop-up opened with big product images, but with two arrows - left and right. I got over 40 products from my search result and to find what I was looking for, Ikea wanted me to click 40 times on the arrows.
It took me a longer time than expected to find only one product. I decided to use the navigation and find the rest of the products from the category pages since the product images are bigger.
1. Providing small product images in e-commerce sites cannot attract customers for buying products online.
2. Don’t make customers think.
1. Our brain process visual information 60 000 times faster than text. Make the design optimal for all ages and abilities with big and detailed product images.
2. Nowadays customers are busy and to spend less time on browsing online, make their experience faster and better, by decreasing the number of clicks.