Jabong SMS - Delivery Confirmation Experience
I am a shopping freak, love Jabong specially for their product showcase & customer care. On every successful delivery Jabong send a confirmation SMS, with some hidden icon saying "Tap to load preview". Being a curious user I would like to know what is there in the preview. I taped on the tag/icon to see the action but met with an bad user experience.
The user need to perform two taps to see the action this link. Tap One — Tap to loads jabong app icon & message to open jabong, Tap Two — Takes you to Jabong website completely ignoring the Jabong app on my phone.
The second tap opens Jabong website on the browser & says “Oops! Something went wrong”. User is left annoyed to think "What went wrong when I have a jabong app? Ideally, it should open inside an app."
1. Provide link which leads to correct URL with proper instructions.
2. SMS should use URL which has a deep link. So, it opens an app if users has app installed already.
1. Use deep linking for the SMS. Thus, links will directly open in native app and may give better user experience.
2. In other case, It can provide a link with action name, for example: Login to track order
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