LinkedIn - Forces User to Download App
Sharing painful experience of LinkedIn that forces users to download app. I was exploring LinkedIn on my mobile browser and identified notification on top right corner. I tapped on bell icon to see the updates and saw that 4 people liked my recent post on LinkedIn. I tapped on the post to see further and got to see following screen.
It says that “This content is only available in our app”. You could see a call to action “Open in App”.
It’s a clear indication that LinkedIn wants users to download app. But, I was unsure why they are pushing too hard and not allowing anyways to see the content. Personally, I do not wish to keep social applications in my phone. That’s the reason I am using browser.
- We always see a trade off between user’s requirements and business objectives. Business objectives win in various use cases and that leads to bad user experience due to limited understanding of the impact. In this case, user’s primary objective is to see the content, Not to download app to see the content.
- Forcing users might work in certain case but not every time. It may have a negative impact as well.
- It’s very difficult to change user’s core behavior. In this case, I would not like to have any social apps on my phone. Pushing for download app would hardly work.
What could have been improvised:
- If LinkedIn would have pushed for download app in a lighter way then it would have given good experience. One of the potential way could be to have a small banner with close icon on top having a message “Get best experience of LinkedIn on mobile app - Get App (Call to Action)” .