Maptia - Focus & Attention to Details
Back in my college days, the startup bug bit me. I was inspired by new ideas and well built products.This post is about one such product - a travel blogging website. Sounds simple at the outset. But trust me when I say it's the most beautifully crafted travel blogging website I've ever seen. Even calling it a "blogging" website seems disingenuous. It would be more appropriate to call it a magazine.
It is a great example of how focus and attention to detail plays into good user experience.
Let's look at the details.
This is how Maptia defines itself:
"We aim to provide a platform for those who document and capture the world around us, bringing them together to create a lasting record of life on Earth; so that people everywhere can experience the cultural and natural wonders of our planet, can feel more connected to the biggest issues facing the world today, and can be empowered to create a better future."
The website is an embodiment of that.
Some things that really delight me with Maptia:
1. Information architecture:
There are multiple ways to navigate the website. On the main navbar, there are some main areas of the website which describes everything the user can do. And there are only 4, which is great. Because Hick's Law : "increasing the number of choices will increase the decision time logarithmically". The site has good associative (pages with similar topics and content) and utilitarian navigation. There are even location cards and a map to pick places to read about.
Maptia curates its content. They organize content into relevant sections and provide categorized sub-sections or special issue sections. There is also a strong focus on photography. Great pictures draw users to the page, while descriptions give context to those pictures. The pictures are also high quality and uncompressed. Though it might load slower with such images, it seems like that better quality is the focus.
3. Typography and content hierarchy:
The design has a good mix of intentional typography. They have labels, big bold fonts at places, magazine style serif fonts, with variations in colors & background. All this without making it too overwhelming.
1 - When the focus of a product is clear, the design should meet this focus with a lot of attention to detail to express the product better.
About Design Practice:
We are a group of UX Enthusiasts who are passionate to share good and bad experiences. We believe that we could design a better solution if we could learn from the real experiences. Feel free to subscribe below and get weekly updates.