Meesho - Onboarding Journey
Today I read one news, "India's Meesho which enables social commerce via WhatsApp raises $50M " and this news increases my curiosity to know about Meesho and social commerce.
After founding Meesho on Google, I read their concept and felt interesting. It increased my curiosity to download the app and check how it works. I checked Meesho first time and the onboarding process of the app was designed so perfectly that helped me to understand the concept.
What do I like in Meesho onboarding?
1. In the first step, it shows the trust and how famous they are in India with the simple UI.
2. In the next step, It shows how a person can earn without investment, which is their goal. and they used an image of a married Indian woman with simple UI.
3. After clicking on SignUp, It automatically got my number and displayed it. No need to write a number, how easy. But a question about security raised in my mind.
4. After this, It automatically entered OTP which was sent to my number. No need to write OTP also.
5. After signup, It asked me to choose a language. As Meesho is helping all the people who can earn from home in India, the language is important in India. In the language section, It covered the regions which are not using Hindi in their daily use. This is a good way to cover all regions.
6. I like this part the most, They added a video guide in their onboarding process. And the good thing is the video part is in both the language English & Hindi. This part helped me to understand how Meesho works.
7. That's it. In their onboarding process, they tried to help the user to understand what they can do with Meesho.
1. Showing the value of the app and how much it's trustable is a good thing.
2. Create the app by focusing on the regions is a most important thing for any business.
3. Simple UI with attractive color helps the user to stay connected with the app.
4. Reduce the user's work is the result of good design.
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