Practo SMS - Your Booking is Guaranteed
I used Practo to book an appointment with doctor for the first time. The booking experience was seamless on Practo App. It was delightful experience.
However, as a new user, I was having a doubt what if I am unable to meet the doctor as doctor might not be available on the booking time.
After sometime, I received an SMS from Practo saying that “Your booking is guaranteed by practo. In the unlikely situation that your doctor is unable to meet you, you are eligible for a Rs. 1000 voucher.”
It also provided upfront email id and phone number for support. This adds more trust as in case of emergency, I can reach out to Practo if doctor is unavailable.
This SMS was more than sufficient to clear my doubt on availability of doctor and I was completely relaxed. It was a smart way to solve one of the biggest concerns after appointment booking. Simply great.
1. Giving assurance to users help to build trust and also strong relationship.
2. Sometimes, you can solve problems using simple text message. You may not require Mobile UI for that. The way practo solved for assuring booking using SMS is a great example.
Nothing as such.
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