Reddif - Homepage Experience
Rediff had been very popular site mostly known for it's news & rediffmail. I used to go to rediff.com mostly to read quick news on a regular basis but of late I have stopped visiting the website.
I had been associated with rediff for quite sometime as a designer myself & it saddens me that the Design & UX of rediff is still very bad.
I happened to visit rediff.com on mobile. Here are some of the very basic UX issues which I noticed upfront by going on the mobile website.
The Navigation menu should ideally show breath of Products / Services that rediff offers & it should be shown upfront. Currently, the news section inside navigation menu is expanded while rest are collapsed or hidden. Navigation slider is just taking 40% of screen, When I tap outside of the slider, ideally the menu bar should close or there should be a close button. Currently, I need to tap on menu icon once again to close the navigation menu.
Search bar is extremely confusing for a user. While you have mostly news on the homepage, the Search bar asks you to search for products, category & brands.
Refresh Icon on the header
Refresh icon on the header is the most traditional way of refreshing the page. Nowadays with a simple gesture like swipe down to refresh is very common on mobile which can be used here as well.
A huge banner which takes up the nearly half the page on mobile site & As a first time user I will be really turned off by just looking at this.
1. You need to provide better experience on homepage for the new users as well as old users.
2. Universal search or Global search becomes essential when it comes to a product which has various sections and categories. If it’s specific search function then it creates a lot of challenges and confusion as well.
3. Need to go with the trends and technological enhancements. In this case, refresh button is not required and that was being used due to technology limitation. But, now it is not required at all. It can auto refreshed based on schedule.
1. Rediff being famous for news should ideally showcase more news articles upfront on the homepage & if the business demand to have ads, then it can be designed in a much better way.
2. For navigation, Snapdeal solves it beautifully. It has a good navigation menu which occupies 80% of the screen space & it's on top of an overlay with a close icon. From rediff perspective, All Services can be collapsed with maybe a lovely icon to describe different products / services. Login can also be right on top & just like google has a universal sign in for all it's products, rediff can do the same for it's mobile site.
3. Universal Search - Which can search news as well as products OR Contextual Search- Search news only for the homepage & Once a user goes to shopping, let the user search for products.
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