Snapchat - Onboarding Journey
Moving forward in my journey to go through on-boarding user experience for the social media applications, I downloaded Snapchat. One of the most used social media app which is also used now a days for marketing.
After downloading, it gave me 2 options. One Login and other Sign up.
Now since I didn't have account, I went for Sign up,
- It asked for a permission to access my contacts and gallery to have ease in sign up. But in whole process, I never felt that giving access to my contacts and gallery was useful since while signing up, it was never used. It should have asked only when it was accessed.
- It asked me to enter my first name, last name and date of birth. I entered and continued further. But, format of birthday is not what we use in India namely DD.MM.YYYY. It was MM.DD.YYYY.
- It asked me to create one user name of my choice. I entered few of my choice among which one was never used by any other user and I opted for that.
- It asked me to select one password. But I was shocked when I started typing one password. It was visible. By default, it would be usually hidden.
I saw such thing for the first time, that instead of hiding the password, it went directly on visible and it provided a option to hide.
This can be one of the bad user experience for me on Snapchat. So before I typed my password further, I clicked on hide and then I typed.
Now on next screen, it directly entered my mobile number on which OTP was sent and entering the OTP, I went on screen which used my contacts to get connected on Snapchat. I guess this was the page when it should have asked to use my contacts.
So overall, I would say that user experience mostly shifted from good to bad when I was asked to enter password.
- Localise experience becomes essential when it comes to date selection. In this case, date format provided by Snapchat is for the people of US but Indians use a different format. It might not only create confusion but also lacks localised experience.
- Password should always be hidden instead of visible.
- Permission to access my personal information should be asked only when it is required. Prior permission can at times create bad experience.
- Hide the password while creating and provide option to visualize to user.
- Provide date format based on geography.
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