Tumblr - Onboarding Journey
As a Digital Marketer, I have to keep myself updated with new tools and applications that helps in improving and tracking client's progress. And day by day with the increase in competition, it has become necessary for me to use this applications to improve in my services to client.
Recently, I was working with one event company. And in order to bring good flow on their website, I thought of writing good content for them using blogs. And while searching for good platforms that helps in blogging, I started using Tumblr.
I was new to Tumblr and had to create my account. There was a button named 'Get Started' in the middle of the page which helped me to go on next step to create my account. Then it asked me to enter my name, email address and user name of my choice. I liked this part since it asked me to create user name of my choice. They even provided me options for user name.
Clicking on next, it made sure that I am not a robot. Security is as important as Services. Once sure that I am not a robot, it took me to a page which asked me to enter my age. I don't know how can they improve my user experience knowing my age. Moving forward, they asked me about topics that I like. For example, what will I be using this account for, what kind of topics I will be writing on, etc. You know, I liked this point a lot. It helps me to clear my aim and it helps them to refine the amount of information and blogs they need to display on my home screen. This step definitely was necessary to improve my user experience.
And that's it, my account was created and I was just asked to verify my email address. I mean, WOW! So easy and fast.
- Create WOW factor for your audience.
- Quick onboarding journey.
- No extra information should be taken at the start while user is creating the account.
- As per me, the step which ask user's age is not required. As I don't think so it is used anywhere.
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